Editorial Guidelines: Our Commitment to Lake County

I. The Lake County Media Pledge: Community First

At LivingInLakeCounty.com, we are more than just a website—we are Lake County Media LLC, a local organization founded on the principle of making our community better. Our commitment is rooted in genuine local experience, not mass traffic goals.

  • Our Mission: To serve Lake County residents, businesses, and visitors by being the most accurate, trustworthy, and knowledgeable voice for everything concerning life in our region. Our work is driven by the desire to create good local jobs, contribute meaningfully to the area, and provide authentic civic value.
  • The Experience Principle (E): All of our content is vetted to ensure it reflects a genuine, lived Experience in Lake County. We prioritize local writers, residents, and verified experts who understand the nuances of our unique communities, from Mount Dora to Eustis and Tavares.
  • Trust and Transparency (T): We clearly identify the author of all primary content (Matthew Garrison) and the legal entity responsible for the site (Lake County Media LLC). We operate with full transparency regarding our purpose and our commitment to the community.

II. Standards for Accuracy, Verification, and Corrections

We hold ourselves to the highest standards of journalistic integrity to maintain your trust and our Authoritativeness (A).

  • Fact-Checking Policy: Every factual claim published on this site—including addresses, dates, prices, and official regulations—must be verified against at least one primary source (e.g., official government records, business websites, or direct confirmation from the source). If we can’t verify it, we don’t publish it.
  • Source Citation: When necessary, we attribute information to established, highly authoritative sources. We do not rely on unverified or anonymous social media accounts for core facts.
  • Corrections Policy: We understand that errors can happen. We are committed to promptness and transparency in fixing them. If you spot an error, please contact us immediately at info@livinginlakecounty.com. We will investigate, correct the information, and note the change to maintain the integrity of our records.

III. Expertise in YMYL Topics (Your Money or Your Life)

As a definitive resource for Lake County, we cover topics that can impact a reader’s financial and personal well-being (known as YMYL content). To ensure the highest level of Expertise (E) and Authoritativeness (A), we rely on verified Subject Matter Experts (SMEs).

  • Real Estate Authority: All content related to the Lake County housing market, property values, local financing, and specific brokerage-level advice is overseen and vetted by our designated SME: Jennifer Garrison, The Bulldog Broker of Garrison Realty Group.
  • Vetting Licensed Professionals: Any content touching on specialized topics (e.g., legal, financial, or medical) will be written or reviewed by the appropriate licensed professional to ensure compliance and accuracy.

IV. Independence and Content Integrity

  • Separation from Advertising: Editorial content on LivingInLakeCounty.com is not influenced by our advertisers or commercial partners. We maintain a strict separation between editorial decisions and financial relationships to protect our Trustworthiness (T).
  • Unbiased Reviews: Reviews of local businesses, parks, and events are based on genuine, local Experience and honest assessment. We do not accept payment to publish favorable reviews.
  • Sponsorship Transparency: If content is sponsored, paid for, or created in partnership with a local entity, it will be clearly labeled as such for full transparency.